For the first time, Mecca Max had the opportunity to host a space at the Australian Grand Prix 2024 and was eager to leverage this new space for brand exposure and break into an untapped market.

In response, Team Event created a pop-up activation that celebrated the brand's vibrant personality and passion for makeup. The experience featured complimentary makeup sessions and exciting giveaway surprises through a 'spin to win,' providing the public with a delightful and memorable experience. Our goal was to craft a brand identity that aligned with Mecca Max’s goals while remaining true to their aesthetic. By incorporating the iconic 'M' in a repeating pattern and race-inspired graphics, we brought the brand to life in a bold and playful manner, distinguishing it amidst the surrounding activations.