Porsche x Australian Grand Prix

Event and Brand Identity // Pop Up Activation // Spacial Design

Team Event 2024

Porsche approached Team Event with a request to lead the aesthetic and execution of the Hospitality Suite at the Australian Grand Prix 2024. The aim was to celebrate the 60th anniversary of the special edition Porsche 911 S/T and create a space for select members to connect and be inspired by the brand and car model.

In response, the 'Mid Century Modern' inspired ‘Porsche Pavilion’ was born. Drawing from the Shore Blue paintwork, the visual identity and bespoke interior design created a modern space that evoked the elegance of a luxury hotel lounge travelling back in time. The cool, serene blue invited guests and the public to admire the car, gather, and connect in a sophisticated, elevated environment.