Porsche approached Team Event with an ask to create an activation for Sydney’s first-ever South by Southwest week-long event, connecting creativity and culture for changemakers. The goal was to stand out in a competitive landscape by visually showcasing a new car model each day, craft a space that offered unforgettable experiences for attendees and potentially secure the brand’s annual presence.

In response, ‘Porsche House’ was designed as a dynamic space where guests and fans could engage creatively and connect with Porsche through various workshops, over a drink at the bar or while lounging outside indulging in a complimentary Lode pastry and coffee. The visual identity centred around a stunning warm, vibrant gradient incorporating the paint colours of each car on display, leaving a lasting impression. The display celebrated 75 years of Porsche sports cars through a vibrant fusion of colour, art, and automotive design.