The Oxford Dictionary “reflects rather than dictates how language is used”, even when it means recording and enforcing outdated, gender stereotypes within its definition examples. Inclusivity should be at the core of our everyday language. The dictionary should use its influence to promote equality and respect within our language.

This awareness and action-provoking campaign holds the Oxford Dictionary accountable for correcting itself. It uses edits submitted by the public to encourage permanent edits to be made in the Oxford Dictionary on a global scale.